Mass directory submission is submitting to thousands of directories with a software. Mass directory submission is no good because it will hurt your site ranking. By blasting your site to thousands of directories, you risk getting your site banned by the search engine. The search engine has the ability to detect that you use software to submit to the directories. Once it detect that you use automatic submission, it will derank your site so that you dont see it in the search engine. Sometimes it wont derank your site. However, you will notice that you are getting lesser and lesser traffic each day until eventually your site has little traffic. Using mass directory submitter software is a mistake. It will ruin your site. Your site will be put into a sandbox so that it wont appear on the search result. It can take a few months to get your website recover to the normal position.

Mass directory submission causes you to obtain a lot of links in a short time. When your site receive a lot of links in a short time, the search engine will immediately suspect that the link is obtained through automatic submission. If it knows you are using a submission software, it will deindex all your links. Your links will not appear in the search result. Links that are not indexed will not count toward your backlink points. In the end, all your time and money is wasted.

Mass directory submission software can be expensive. It does not help in the search engine ranking so it is a waste of your money. You will notice that the sales page for the mass directory submission software often have testimonials. The testimonials are fake and written by a hired copywriter. You should not trust in the testimonials as they are only displayed for promotional purposes.

Mass directory submission can ruin the reputation of your company because you risk getting your site banned by the search engine. It is best that you submit to the directory manually. Manual directory submission helps your site to rank well in the search engine. It is a good practice to vary the title and descriptions. The title and descriptions should be different so that you can avoid duplication problem. If you use the same title and description, your listing wont get indexed by the search engine. If your listing is not indexed by the search engine, the listing wont be counted as a backlink.

If you dont want to waste time submitting to the directories, you can hire a SEO company. The SEO company is able to submit your website to a selective of good directories. You can use your time to concentrate on the more important things in life. When hiring a SEO company, make sure you compare the prices so that you can get the best deal. If you have a lot of websites, you can negotiate with the SEO company and get a bulk discount. You can negotiate with multiple SEO companies until you find one that offers the cheapest bulk rate.

In addition to providing content thats attention-getting and sales-oriented; a modern copywriter can also give you a fresh perspective on your companys image and provide helpful feedback about how they interact with your site.

Its rather difficult to generate objectivity about your copy if you are writing for your own website. However, you can go it alone, just be careful you dont make these five common mistakes.

1. Your homepage looks like a content disaster zone.

Words are everywhere, from the top navigation to way past the fold. Worst of all, a visitor has to read everything to figure out where to go next. Do a little research into SEO instead of stuffing your homepage with keywords. Ask yourself what you would want to see first when you visit your own site. This will give you a clue about what others want to see, too.

2. Your use (and abuse) of the exclamation point is alarming.

Adding multiple exclamation points is unnecessary. Limit yourself to one exclamation point per sentence. Trust us, you dont want your site to look like a teenagers text message. If you use exclamation points everywhere, you are defeating the purpose of calling attention to something specific. Instead you are rendering the highlighted points useless.

3. You didnt proofread your work

Big mistake. Even if you think youve got it written perfectly, you have to read through what youve written before you publish. Its not professional when theres a mistake in your copy, especially when customers are considering buying your product or service. Mistakes make you look sloppy and careless.

4. You like to overuse the ellipsis.

What is an ellipsis or ellipses? It those little dots after words or phrases that signal something has been omitted that the reader can infer. Remember the rule of three when it comes to the ellipsis (singular) or ellipses (plural). Generally, ellipses should only come in sets of three (not four, not ten). Most people writing web copy wont encounter a situation that requires a more complicated use of ellipses.

5. You dont have any copy on your site.

Ok, so this is an obvious one, but we had to mention it. So many sites attempt to sell a product, but dont provide copy to describe it. If youre going to have a website, you need to be able to update it with content to both help visitors and search engines find your website (for SEO). Dont write very well and have no idea what SEO is? Hire a copywriter. If not, do your best to at least provide simple, error-free information about your product or service.

Understanding how search engines work is crucial to understanding how search engine optimisation (SEO) and rankings can be improved. The two main methods used by SEs for gathering information on keywords and web pages are indexing and crawling. In this guide, the SEO Experts at SEO Junkies examine both terms and what they mean for SEO.

How Does Indexing and Crawling Work?

SEO Junkies have realised the importance in knowing the difference between these two processes is for improving SEO.

What Is Indexing?

Indexing has two different definitions which can make it a little confusing to understand. One is a colloquial meaning for the word -Indexed-. This is essentially when a website shows up on Google or other search engines. What this means is that pages have been added to a search engine’s database (indexed) and therefore show up on the search engine.

Indexing in its real sense is something different. Pages are indexed by a search engine during the crawling process. Once a webpage has been crawled, relevant information such as keywords, phrases and their locations will be collated by the relevant search engines. The search engine will then use its algorithms to look these up in their database, like the index in a book, in order to locate pages and publish them on their search engine.

What Is Crawling?

Crawling is the process by which search engines classify and catalogue website data, which is then indexed. This is done through the use of web crawlers or Robots.

Crawlers begin their process by using a list of web addresses from previous crawling attempts, and by using a website’s site map to determine which pages to crawl. Web crawlers will then go through a site’s internal links in order to find data and keywords to index.

Website owners can give specifics about what parts of their websites can and can’t be crawled through the use of robot.txt files. Essentially, these regulate a web crawler’s access to a site and determine which parts of their site can be indexed.

However, some search engines – such as Google – will take robot.txt files as advisory files. This means that they can still crawl and index your site without your permission. Some crawlers will even target directories you have disallowed as part of your robot.txt file.

Understand Indexing and Crawling with SEO Junkies

Indexing and crawling can be confusing. Luckily, the SEO experts at SEO Junkies are available to help.

SEO Junkies are experts with extensive knowledge of best practice SEO. As such, they have a deep understanding of how search engines work, their processes and how this can affect a websites’ search engine optimisation.

To learn more about SEO Junkies’ services, or to talk to one of their SEO experts, visit their website today, give them a call on 0845 373 0595 or email them at .

Sources: http://searchengineland.com/how-search-engines-work-really-171556, https://www.google.com/insidesearch/howsearchworks/crawling-indexing.html